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Expert content marketing & digital strategy services

Empowering businesses with results-driven strategies, SEO optimisation, and bespoke content solutions for long-term growth.

At Zoetecha, we offer a comprehensive suite of content marketing, copywriting, digital marketing, website optimisation services, and digital marketing training tailored to your business needs. With over 20 years of experience across traditional, emerging, and new markets, we’ve worked with large corporates, well-known brands, tech startups, and SMEs, including names like Google, Vodafone, IPA UK and DfE. Whether you need to boost SEO, enhance user experience, or upskill your team with expert digital marketing training, we have the expertise to help you grow.

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SEO & UX copywriting

Stand out online with content that engages your audience and ranks well on search engines. We specialise in writing SEO-optimised content that’s user-friendly and designed to convert visitors into customers. Whether you need website copy, blog posts, or marketing materials, we focus on delivering clear, concise, and compelling content that aligns with your business goals.
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Content strategy & development

Crafting a clear, actionable content strategy is key to driving long-term digital success. Zoetecha helps businesses design strategies that are tailored to your target audience, objectives, and SEO goals. From developing content plans to enhancing your existing content, we ensure that your strategy supports both your immediate and future growth.
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Training & course design

Need to develop or refresh training courses? Zoetecha creates bespoke courses tailored to your team’s needs, whether for face-to-face or online delivery. We ensure your content is engaging and aligned with your specific learning objectives. Our team is experienced in meeting DfE targets, professional body standards, and Ofsted requirements where needed.
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AI search, optimisation (AIO) & training

Empower your team to use AI tools effectively in content creation and digital marketing. We train businesses on how to leverage AI for optimising content, improving SEO, and driving better results, all while ensuring ethical AI practices and data privacy. Learn how to integrate AI seamlessly into your strategy while maintaining authenticity and brand integrity.
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Content audits & CRO services

Maximise the performance of your content with Conversion Rate Optimisation (CRO) audits and content assessments. We identify areas to improve user experience and enhance the effectiveness of your content. From improving site navigation to optimising your calls to action, we ensure your content delivers the best possible results.
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Digital marketing strategy development

Unlock the full potential of your digital presence with a tailored strategy designed to align with your business goals. We optimise your online platforms to boost engagement, enhance performance, and drive sustainable growth, ensuring your strategy is effective both now and in the future.
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A creative thinker with bags of experience, the rest of the team was able to draw from her expertise. Zoe was great with clients too, quickly establishing trust, understanding requirements, and producing concise, engaging copy. Would gladly work with again.

Decision Maker, Northumberland County Council (NCC)

Zoe has great attention to detail and is able to expand on and improve an idea given the most minimal of a brief. She took complex, technical product information and turned it into consistent, easy-to-read online product copy that's easily understood by our customers.

MD, Chemical Manufacturer

Zoe was a great team leader to me and my team working in the Google Digital Garage. She was a strong leader and was always friendly and had every situation under control. She is wonderful and fun to work with and always up to any and all challenges that may come her way.

Fellow Trainer, Google Digital Garage

Zoe is an extremely dedicated individual whose motivation and professionalism never ceases to amaze me! She has a fantastic attitude towards both servicing her clients to the very best of her ability and being an instrumental team player with her organisation.

Head of Performance Marketing, OddBalls Apparel Ltd

Other services by Zoetecha

Take a look at some of the other services we offer.

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    Brand & copy guidelines

    Ensure consistent brand messaging across all platforms with tailored brand and copy guidelines that reinforce your identity and engage audiences.

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    Social media strategy & content marketing campaigns

    Developing targeted social media strategies and create engaging content that boosts brand awareness, generates leads, and improves SEO performance through effective campaigns.

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    Content repurposing & optimisation

    We can repurpose existing content into new formats to extend reach, improve engagement, and boost SEO performance. We optimise for maximum impact.

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    E-commerce optimisation & sales content creation

    Enhancing e-commerce content with optimised product descriptions, sales copy, and user-friendly design that drive conversions and increase revenue.

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    Bid writing, proposal development & presentation support

    Creating persuasive, tailored bids, proposals, and presentations that stand out. Zoetecha helps improve your chances of winning contracts and business.

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    Marketing agency support (ad-hoc, training & ghostwriting)

    Providing essential support for marketing agencies, offering flexible services such as content creation, digital marketing training, and ghostwriting for seamless operations.

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    Interactive web tools & content personalisation

    Creating engaging interactive tools like quizzes and calculators, and personalising content to boost user engagement and drive higher conversion rates.

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    Technical writing, documentation & training support

    Delivering clear, accessible technical writing and product documentation, alongside tailored training content for effective team learning.

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    UX research & website optimisation

    Optimising website usability with UX research and tailored improvements to enhance user experience and drive conversions.

Let's work together

Ready to boost your content and digital marketing strategy?

If you’re looking for expert digital marketing services, SEO-optimised copywriting, bespoke training, or help with winning bids, get in touch with Zoetecha today. Let’s work together to transform your digital presence and grow your business.

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