Frequently asked questions Your questions answered by Zoetecha

We specialise in SEO copywriting, course design, marketing consulting, training delivery, and more. Visit our Services page for the full list.

We’re based in Northumberland and serve clients across the UK, particularly in the North East, Scotland, London, and beyond.

Typically, you’d begin by contacting us to book a free 20-minute discovery call to discuss your needs and goals. If there’s a good fit, we’ll follow up with a detailed quote and project timeline.

To secure your project, a 50% deposit is required upfront.

We offer a range of training delivery services, including:

• Bespoke courses in all things content, SEO, digital marketing, sales, IT, data, tech, and AI.
• Train the trainer sessions for organisations scaling their learning programmes.
• Interactive workshops tailored to different learning styles.
• We’ve worked with training providers like Google Digital Garage and national bootcamps, including for the DfE, ensuring engaging, impactful sessions. Our trainers, including Zoe Hartill, are qualified and experienced sales, digital marketing, and tech trainers.

Absolutely. We’ve developed engaging, interactive content for training providers, including national bootcamps for the DfE and organisations like the IPA UK. Whether it’s creating course materials, enhancing existing learning content, or supporting train-the-trainer initiatives, we design with both learners and educators in mind.

Yes, we love working with start-ups and SMEs! Some of our best clients started out as tech start-ups. Whether you’re just starting out or looking to scale, we can provide tailored SEO, UX content, and marketing solutions that fit your budget and goals. Helping small businesses grow is a core part of what we do.

You’ll work closely with Zoe Hartill, our founder, throughout your project. Depending on the scope, Zoe may collaborate with trusted associates or specialists to deliver the best results, but she oversees all work to ensure quality and alignment with your goals.

AI can streamline processes like content creation, data analysis, and customer personalisation. At Zoetecha, we use AI responsibly to:

• Enhance SEO strategies with advanced tools.
• Automate repetitive tasks, freeing up time for creativity.
• Generate insights to inform smarter business decisions.
• Contact us to learn how we can integrate AI into your strategy effectively, or for training in how to use AI responsibly in your business.

Yes! Zoetecha offers ghostwriting services and supports marketing agencies by:

• Creating SEO-optimised and UX-driven copy for client campaigns.
• Acting as an extension of your team for bid writing, strategy development, or project delivery.
• Providing interim cover during recruitment gaps or busy periods.
• We can also train your team in all things content, marketing, data, sales, and tech.

We’re flexible and discreet, ensuring seamless collaboration and high-quality output.

We tailor our approach to each industry’s unique needs. This includes:

• Conducting industry-specific keyword research.
• Creating user-focused content aligned with audience behaviours.
• Leveraging technical SEO to enhance website performance.
  From construction to finance, we ensure your content ranks and resonates.

UX content means user-focussed content; it ensures that your website or digital platform is easy to navigate, visually appealing, and engaging. This improves user satisfaction, boosts conversion rates, and enhances your SEO performance.

Yes! We’ve written successful bids for industries like tech, SaaS, software, education, and the public sector. We ensure your bid is compelling, compliant, and stands out in competitive evaluations.

Our SEO copywriting includes:

• Audience-driven keyword research.
• Creating or improving website content, blogs, and white papers.
• Ensuring alignment with current SEO trends for long-term success.

CRO, or Conversion Rate Optimisation, focuses on turning website visitors into loyal customers. At Zoetecha, we combine data analysis and UX expertise to identify areas for improvement. Our content audits evaluate everything from readability to SEO and design. We provide clear, actionable recommendations to refine your site’s performance, ensuring every visitor’s journey is seamless and impactful.

At Zoetecha, we focus on practical, results-driven strategies. Our consultations cover everything from SEO and UX improvements to campaign planning and digital marketing trends. We provide tailored advice to maximise your digital presence, whether through faster website loading times, streamlined content, or effective audience targeting. Every recommendation is designed to deliver measurable results.

At Zoetecha, we take data privacy and ethical AI usage seriously, including adhering to GDPR standards to protect your business, clients, and our processes. When using AI tools, we do so responsibly and securely, only for tasks like process optimisation or analysis. We ensure that sensitive data is handled with care, maintaining confidentiality and security at all times. Our approach ensures that AI supports, rather than replaces, human expertise, keeping your content and data ethical and secure.

Zoetecha provides:

• Expertise across multiple industries.
• Tailored solutions that deliver measurable results.
• A collaborative approach designed to meet your unique goals.