Case Study We Are Group

Empowering digital marketing and IT sales training with national training provider

Introduction:

We Are Group is a prominent education and training provider that delivered Department for Education (DfE) bootcamps, equipping learners with essential skills for the modern workplace. Over two years, Zoetecha collaborated with We Are Group to enhance their digital marketing, IT, and sales training offerings. As an experienced trainer, content developer, and coach, Zoe Hartill played a pivotal role in developing innovative course materials, leading and delivering training sessions, and supporting learners and trainers alike. This partnership exemplifies Zoetecha’s commitment to delivering exceptional training solutions and high-quality content development.

The Challenge:

We Are Group aimed to continuously refine their training programmes to ensure relevance, engagement, and alignment with industry and learner needs. Key areas for refinement included:

• Updating course materials to reflect the latest industry trends and technologies, including SEO, PPC, and content marketing, as part of an ongoing commitment to excellence.
• Addressing feedback from learners, trainers, stakeholders, and employers over multiple cohorts to identify and address areas for course enhancement.
• Simplifying complex modules to align better with the comprehension levels of Level 2/3 learners while retaining necessary depth.
• Increasing engagement for technically demanding topics like SEO and analytics by restructuring modules and incorporating interactive elements.
• Transitioning from group-based to individual final assessments to meet updated employability goals and learner preferences.
• Expanding offerings with a new IT technical sales course to expand their offerings and address market demands.
• Preparing for Department for Education (DfE) and imminent Ofsted inspections required demonstrating exemplary teaching standards.

Our Approach:

Zoetecha worked closely with We Are Group to address these goals by providing expertise in training, content development, and learner engagement. Key initiatives included:

Digital Marketing course development:

• Refreshed existing course modules, incorporating the latest best practices in SEO, PPC, content marketing, and strategic marketing.
• Shortened and restructured certain modules to improve accessibility and learner engagement, particularly for complex topics like SEO and analytics.
• Developed new assignments, quizzes, and assessments to challenge learners and ensure measurable progress.
• Created a comprehensive marking rubric and trainer guidance to standardise evaluation and maintain consistency across training cohorts.

IT Technical Sales course content creation:

• Collaborated with a content development agency as a Subject Matter Expert (SME) and Course Editor to design course modules, lesson plans, quizzes, assessments, and a detailed course handbook.
• Ensured the course addressed key industry needs, equipping learners with practical skills to excel in IT technical sales roles.

Training and coaching:

• Delivered engaging training sessions as a lead trainer, combining expert knowledge with a learner-focussed approach.
• Provided 1:1 coaching to learners, addressing individual needs and fostering confidence in applying new skills.
• Supported other trainers with resources, guidance, and feedback to enhance their delivery and learner outcomes.
• Delivered tailored support, including CV enhancement, LinkedIn profile optimisation, and interview coaching, resulting in a high rate of learners securing interviews and roles in their trained fields.

DfE and Ofsted Preparation:

• Participated in multiple DfE inspections, earning exceptional feedback for the quality of training and learner engagement.
• Supported We Are Group’s preparation for Ofsted inspections, ensuring compliance with educational standards and demonstrating best practices in teaching and learning.

The Results:

Zoetecha’s collaboration with We Are Group led to significant improvements in their training programmes:

• Enhanced course content: Learners benefited from up-to-date and practical course materials that reflected the latest trends in digital marketing and IT sales.
• Improved learner outcomes: Engaging assignments, clear rubrics, and personalised coaching contributed to high levels of learner satisfaction and success.
• High retention rates: Zoe achieved one of the highest learner retention rates among trainers, particularly in both Digital Marketing and Data Analytics bootcamps, reflecting her ability to engage and support participants throughout their learning journey.
• Exceptional feedback: Trainers, learners, and inspectors praised the quality of content, teaching, and overall programme design.
• Compliance and recognition: The programmes met rigorous DfE and Ofsted standards, reinforcing We Are Group’s reputation as a leading training provider.
• Expanded offerings: The development of the IT Sales course allowed We Are Group to diversify their portfolio and attract new learners.
• Career success: A high percentage of learners secured interviews and subsequent employment in their trained fields, driven by Zoe’s personalised mentoring and job preparation support.

Feedback

“Zoe has worked with the We Are Group family for a couple of years and always strives for excellence. During this time, Zoe has been a content designer for Digital Marketing and recently supported an external company in producing content for our new IT Sales Skills Bootcamp. Zoe not only designed the content but also delivered Train The Trainer to her colleagues across the business. Zoe has successfully managed her own caseload while achieving the above, and her delivery has been excellent. Zoe has a natural flair when it comes to teaching, and her learners always warm to her teaching style. I would recommend Zoe to other providers who want someone to design content, deliver, or support your trainers.”
— Learning Delivery Manager, We Are Group

“Our DfE Inspector spoke very highly of you, your knowledge, delivery style, and teaching techniques. Well done, and thank you!”
— Head of Quality, We Are Group Ltd

“Zoe has been an outstanding lead trainer whose support has been instrumental in my growth. Her expertise in training sessions is matched only by her dedication to each participant’s success. Under Zoe’s guidance, I found the training sessions not only informative but genuinely captivating. Her ability to make complex topics engaging is a testament to her skill as a trainer. What sets Zoe apart is not just her knowledge but her unwavering support and encouragement throughout the learning process. I highly recommend Zoe for her exceptional training abilities and her unwavering support. She has a unique talent for making learning an exciting journey, and her commitment to empowering others is truly commendable.”
— Digital Marketing Trainer, We Are Group

Why Zoetecha?

Zoetecha’s proven experience in training delivery, content development, and education sector compliance makes us the ideal partner for organisations like We Are Group. Our expertise spans digital marketing, IT, and sales, with a strong emphasis on creating user-focused, SEO-optimised, and engaging content tailored to the needs of modern learners.