SEO content writing and copywriting for a global media agency
Background
Zoe Hartill, the founder of Zoetecha, is an experienced content marketing expert and copywriter. She has a strong track record in creating high-quality, SEO-optimised content that helps businesses increase their online visibility and connect with their target audience.
Zoe was commissioned to write and consult on SEO-focused content for a leading media and marketing agency, where she worked on a variety of projects, crafting blog posts and articles on topics such as sustainability, energy-saving, and eco-friendly solutions.
Her role involved ghostwriting and consulting, with a focus on delivering content that adhered to SEO best practices, while also engaging the target audience and driving organic traffic to clients’ websites.
Challenges
The project presented a few key challenges:
- Creating SEO-optimised content that would rank well in search engine results, driving more organic traffic.
- Balancing SEO with readability to ensure content was both informative and engaging for the audience, without sacrificing quality for search engine optimisation.
- Adhering to brand voices for various clients, while still maintaining consistency in tone and approach across multiple projects.
The challenge was ensuring each piece of content was both SEO-friendly and audience-centric, providing value to readers without losing focus on rankings.
Our approach
At Zoetecha, we focus on creating SEO-driven content that speaks to both search engines and people. For this project, Zoe applied her expertise to:
- Optimise for SEO: Each piece of content was written with a focus on relevant keywords and SEO best practices, ensuring higher rankings and greater online visibility.
- Write with the audience in mind: Zoe crafted content that was not only SEO-optimised but also engaging and informative, making complex topics accessible and relevant to the target audience.
- Deliver high-quality, valuable content: Whether the content focused on sustainability or other topics, Zoe ensured that it delivered practical insights, positioning the client as a trusted authority in their field.
Zoe’s work helped the global agency to deliver content that met both SEO goals and the needs of their clients, all while maintaining high standards of readability and engagement.
I have commissioned Zoe for a number of writing projects and the quality of her work is always exceptional. Would highly recommend!
Senior Web Analytics Manager, Global Media and Marketing Agency
Results
The content created for this project delivered significant outcomes for the client:
- Increased organic traffic: SEO-optimised content helped improve search rankings, driving more traffic to the client websites.
- Strengthened brand authority: By delivering valuable, audience-centric content, the client was able to build trust and authority in their niche.
- Improved engagement rates: The content resonated with the target audience, leading to higher engagement and increased time spent on the site.
Why Zoetecha?
Zoetecha specialises in creating SEO-optimised, high-quality content that drives real results. Whether you’re looking to boost your online visibility with content marketing, need expertly crafted SEO copywriting, or require a tailored digital strategy, Zoe and her team can help. We focus on delivering content that speaks to your audience and meets your business objectives, with clear, actionable insights.