We’re excited to announce that Zoe Hartill Freelance Digital has officially rebranded to Zoetecha Limited.
This new chapter reflects our continued growth and evolution in the ever-changing world of digital marketing, content creation, and training services. As we’ve expanded, the new name better represents our forward-thinking approach to technology, content, and digital strategy.
Why the name Zoetecha?
The name Zoetecha (pronounced Zo-eh-tech-ah) reflects the fusion of human expertise and emerging technologies that define our work. With the rapid evolution of AI and digital tools, we wanted a name that communicated our innovation, while keeping the human element at the core of everything we do. As technology advances, so does our approach—enabling us to stay ahead and provide optimised digital solutions that work for our clients in content marketing, web optimisation, and digital training.

What does Zoetecha offer?
At Zoetecha, we provide a comprehensive range of services designed to transform businesses and boost their online presence. Whether you’re looking to refine your website content, improve SEO, or train your team in the latest digital strategies, we have the expertise to support you:
- SEO focused content creation: We specialise in crafting SEO-driven copy, technical content, and UX-focused writing that drives engagement and boosts search engine rankings.
- Digital training: Our tailored digital marketing training sessions help teams build skills in areas like content strategy, SEO, and AI-enhanced tools, ensuring they stay ahead of the curve.
- Digital marketing consultation: Zoetecha offers digital strategy consulting, helping businesses identify growth opportunities and optimise their digital marketing efforts across the board.
The benefits of Zoetecha’s new brand
- Fresh identity, same expertise: With our rebrand, we maintain our deep expertise in content marketing, SEO, and digital training while expanding our focus to include the integration of AI in digital strategies. The Zoetecha name reflects our commitment to future-proofing your business through cutting-edge technologies and human creativity.
- Improved user experience (UX): Along with the rebrand, we’ve launched a new website optimised for both user experience (UX) and SEO. It’s designed to help you easily access our services and learn more about how we can help your business grow.
- Tailored services for every industry: Whether you’re in tech, education, healthcare, or marketing, Zoetecha continues to offer bespoke services for a wide range of sectors, supporting businesses from startups to established enterprises.

As someone with over 20 years of experience in the digital marketing and content space, I've seen firsthand how much the industry has evolved. The rebrand to Zoetecha is a reflection of both my personal journey and the rapid changes in digital marketing and technology. The new name represents our commitment to blending innovative solutions with human-driven expertise to help businesses thrive in an ever-evolving landscape.
Zoe Hartill, Founder and Content Marketing Consultant
What’s next for Zoetecha?
We’re excited to continue providing tailored, results-driven solutions for businesses looking to optimise their content, SEO strategies, and training programmes. Whether you’re based in the North East, London, Scotland, or anywhere in the UK, Zoetecha is ready to help you take your digital strategy to the next level.