Master AI content, IP and compliance: Live workshop with Zoe Hartill and Jo Brianti
Get confident using AI in your content and marketing work, and make sure your business is fully protected while you do it!
Get confident using AI for content and copy creation, understand who owns what, and make sure your business is fully compliant.
AI is changing how marketers and business owners create content, and fast. Most of us are already using it in some form. But alongside the opportunity, there are questions that don’t go away:
- Am I using these tools in the right way?
- Who actually owns AI-generated content?
- What are my data protection obligations?
This workshop tackles all of it, in one focused, practical half-day online session on Wednesday 25th March 2026.
We have brought together Zoe Hartill, copywriter and content marketing consultant (Founder of Zoetecha), and Jo Brianti, independent data protection and compliance specialist, to give you both sides of the picture. How to get genuinely useful results from AI in your content work, and how to do it without putting your business at risk.
No fluff, no theory-heavy slides. Just practical guidance you can apply straight away.
Session 1: AI for Content and Copywriting Zoe Hartill, Zoetecha – Copywriter and Marketing Consultant, 20 years experience
How to use AI tools to produce better content without losing your voice or your professional standards. We will look at how to get usable output from AI, which tools are actually worth your time, and how to maintain quality and authenticity in AI-assisted work.
We will cover:
- How to brief AI tools so the output is genuinely usable
- Maintaining your brand voice and tone in AI-assisted content
- Using AI for content planning, ideation and strategy, not just drafting
- Common mistakes and how to avoid them
You will leave with a practical one-page reference guide covering key considerations and questions to ask yourself when using AI in your content work.
Session 2: AI, IP and Compliance – What You Need to Know Jo Brianti, Data Protection Specialist (CIPP/E, CIPM, cDPO)
Who owns content that AI generates? What happens when you put client data into an AI tool? What do the latest UK regulatory changes mean for your day-to-day marketing practice? Jo makes data protection and IP compliance genuinely accessible, with real business scenarios and clear, practical guidance.
We will cover:
- Intellectual property and AI-generated content, including the current UK position
- Your GDPR and PECR obligations when using AI tools in your business
- What the Data Use and Access Act 2025 means for marketers
- How to use AI commercially without exposing your business to compliance risk
Combined Q&A – 30 minutes Bring your real scenarios. Both speakers will be available to answer questions across content strategy and compliance.
What you will take away:
- A practical reference guide covering AI content considerations and best practice
- Clearer thinking on IP ownership for AI-generated content
- Confidence around your UK GDPR and data protection obligations when using AI
- A framework for using AI in your content work that is both effective and compliant
Who is this for? This workshop is for you if you are a marketer or content professional already using AI tools, a business owner producing or commissioning AI-assisted content, a freelancer or agency creating content for clients, or anyone who wants to use AI more confidently and responsibly in their work.
Why 25th March 2026? The UK financial year ends on 5th April. A lot of businesses and freelancers are looking to make the most of their training budget before then, and this is a practical session that will pay back immediately in your day-to-day work.
Limited spaces Places are limited to keep the session focused and allow time for proper questions. Secure your spot now.
Tickets: £147 Use code JOZOFRIEND26 at checkout for our network discounted rate of £120. Valid for anyone in the Zoetecha or Jo Brianti professional network.
This workshop provides compliance guidance and practical frameworks. It does not constitute legal advice.