working with you
Delivering tailored SEO and UX-focussed content, digital marketing training, and solutions
Backed by decades of expertise, our founder, Zoe Hartill, has a track record of success with global brands, SMEs, public sector organisations, and award-winning agencies. Her experience lays a strong foundation for the results Zoetecha achieves.
From London to Scotland and our home in the North East, we’ve helped businesses across the UK grow and thrive. Let us show you how our industry-specific expertise can elevate your brand.
Technology & SaaS
Tech solutions thrive on clear, compelling communication. With experience ranging from global leaders like Google and Vodafone to tech start-ups and app developers, Zoe Hartill’s expertise ensures your message resonates with technical and non-technical audiences alike. As a former Marketing Director in global software development, Zoe understands how to craft content that drives engagement and growth.
Our expertise includes:
- Technical content: White papers, app documentation, and user guides.
- SEO-optimised, UX-driven content: Attracting and converting users.
- AI-enhanced strategies: Staying ahead in a competitive landscape.
- Bid writing: Securing lucrative contracts.
- Training: Empowering in-house teams with the latest digital marketing techniques.
Finance & fintech
Navigating financial and fintech industries requires simplifying complex topics without sacrificing accuracy. Zoe has worked on campaigns for leading names like HSBC, as well as credit unions and wealth management firms, creating user-friendly, regulatory-compliant content.
How we can help:
- SEO-driven guides and content to build authority.
- White papers and blog articles for thought leadership.
- Consulting and training on digital marketing trends and technology.
- Bid writing for partnership proposals or funding opportunities.
Healthcare providers
Healthcare content demands clarity, trust, and compliance. With experience managing digital projects for Pfizer, Johnson & Johnson, and respected UK healthcare providers, Zoetecha creates content that inspires confidence.
Specialisms include:
- SEO-friendly website content to engage patients and healthcare professionals.
- Simplified, accessible communication for regulatory and public audiences.
- Funding bids for healthcare innovations and services.
Digital & marketing agencies
Agencies often prioritise client success over their own marketing. With a deep understanding of agency life, thanks to roles with award-winning regional agencies and global firms like WPP and MVF Global, Zoetecha supports your team with seamless, scalable solutions.
How we can help:
- Outsourced content: UX-focused web copy, SEO content, and digital strategies.
- Ghostwriting for thought leadership and client projects.
- Training and consultancy: Upskilling teams in AI, content strategy, and digital trends.
- Bid writing: Crafting compelling pitches and proposals.
- Interim support: Covering team gaps during recruitment or leave.
Construction & property
With nearly a decade of experience in property marketing, including work with Bellway Homes, Ashberry Homes, Zoopla, and Rightmove, Zoetecha understands this dynamic sector.
Our expertise includes:
- SEO-optimised property listings and local area guides.
- Corporate and customer communications tailored to your audience.
- Bid writing for competitive contracts and public sector projects.
- Creating brochures and development guides that drive engagement and sales.
- Training for in-house teams in sales, digital marketing, and IT.
Education & training
From leading Google Digital Garage sessions across the UK to delivering DfE-sponsored bootcamps, Zoe Hartill has shaped educational initiatives with engaging content and interactive learning experiences.
How we can help:
- Developing e-learning content tailored for training providers and learners.
- Enhancing membership body content to engage communities.
- Writing funding bids to support organisational growth.
- Updating and creating interactive materials for national providers.
- Delivering digital marketing and IT training with measurable outcomes.
Secondary industries
We provide a range of services designed to help your business thrive.
Public sector & local authorities
Zoetecha is experienced in transforming public communications, having worked with organisations like Northumberland County Council on major website redevelopment projects aligned with Gov.UK guidelines.
Energy providers
Whether you’re a global giant or a regional utility, Zoetecha creates content that communicates complex information clearly. With Zoe Hartill’s experience on projects for Shell Renewables, Eco Experts, and regional suppliers, we help you connect with customers and stakeholders alike.
Telecoms
From projects with Vodafone, Nokia, EE, BT, and other leading telecom brands, Zoetecha creates content that bridges the gap between technical experts and end users.
E-commerce
We help e-commerce businesses optimise their content to convert more customers, with a focus on CRO audits, compelling product descriptions, and content strategy consultancy.
Legal firms
Zoetecha provides precise, accessible legal content tailored to firms and their clients. From compliance updates to content marketing consultancy, we support your success.
Don't see your industry listed?
No problem! With over 20 years of experience across traditional, emerging, and new markets, including large corporates, well-known brands, tech start-ups, and SMEs, we’ve got you covered. Get in touch to discuss your project today.